Where To Send Your Traffic

Now that you know how to drive quality traffic where do you send it? You want to send your traffic to a website that will capture some sort of information from your visitors because you need to have a way of following up with that visitor.

It’s no use sending all of your traffic to an information website or a replicated corporate website that’s just going to give your prospect a bunch of information, you need to have a way of tracking who visits your website and out of those visitors who are the ones interested in what you have to offer and a way to follow up with those visitors.

This is where a lead capture page or landing page is used to capture the name, email and sometimes phone number of the visitor on your website. This information forms a database that allows you to follow up with these visitors and that is called building your list of cold prospects.

The information is entered in your email auto responder and they get automatic email messages sent to them on a regular basis that communicate with them. Here is where you begin to build a relationship with your prospects by teaching or giving them something of value that can make a meaningful change in their life. They will begin to know and trust you and see what you have to offer and more willing to follow you by either signing up in you home based business opportunity or becoming your loyal customers.

So Lead capture pages or Landing pages have a job, they greet your website visitors introduce you and your home based business and invite them to continue a relationship with you. (They started the relationship when they clicked to your lead capture page.). Therefore all your traffic should be directed to this page because the keys to success in your home based business is building a list and building a relationship with the people on that list.